Potential of Small-Scale Business Development and Sociocultural of Beef Cattle Farm at Pamekasan Regency: Case Study at Madura Island

Most of beef cattle farmers in Indonesia are dominated by small-scale farmer with ownership three heads per household, homever the existence small-scal is expected to contribute development livestock sectore as whole. The interview was conducted total respondent at 30 Larangan Dalam and Panaguan Village, Sub-District, Pamekasan Regency. majority respondents' age range 46-50 years old, male breeders dominating, namely 76.67%, most educational qualifications being elementary school, 46.67%. education level significantly affect adoption rate new technology. objectives raising include fattening, breeding, savings. In summary, socio-culture acted important support business development. correlation between each adaptation a help increase productivity future.